(The following was originally released by DIRECTV and is posted with their permission)

DIRECTV Continues To Deliver More  Full Time HD Than Any Other Provider With The Addition Of Over 30 New HD Channels –
Bringing DIRECTV’s HD Lineup to More Than 160

MSNBC HD, ESPNU HD, Travel Channel HD, Hallmark Channel HD, Lifetime HD and Univision HD Are Among the New HD Channels to Begin Launching
In May

EL SEGUNDO, Calif., April 20, 2010 – DIRECTV, the world’s most popular video service, continues to deliver more full time HD channels than any other television provider in the nation with the addition of over 30 new HD channels. These new channels will begin rolling out in May and will continue in the following few months bringing DIRECTV’s total HD channel lineup to more than 160.

Among the 30 new HD channels that DIRECTV will begin launching next month are:

• CSN Bay Area HD
• CSN California HD
• Encore HD East
• ESPNU HD
• FSN Florida HD
• GolfTV HD
• Hallmark Channel HD
• Hallmark Movie Channel HD
• HBO2 East HD
• HBO Zone HD
• Lifetime HD
• MSNBC HD 
• Showtime Beyond HD 
• Showtime Next HD 
• Showtime Women HD 
• Starz Cinema HD 
• Starz In Black HD 
• Telefutura HD West 
• TMC Xtra HD East 
• Travel Channel HD 
• Univision HD East 
• WGN HD 
• Additional DIRECTV Cinema Channels

“From day one we have led the way with HD and, to the dismay of our competitors, that has not changed,” said Derek Chang, executive vice president, Content Strategy and Development for DIRECTV. “While DISH Network is very skilled at grossly inflating their HD numbers, you’d be hard pressed to find an actual list of comprehensive HD channels that match their recent claims. We invite consumers to go to DIRECTV.com/hdchannels to see a list of all of DIRECTV’s more than 160 HD channels. We challenge DISH to publish a list of all their full-time HD channels so consumers can decide and count for themselves.”

In addition, beginning this June, DIRECTV will launch a suite of 3D channels, which will include N3D™ powered by Panasonic, ESPN 3D, a 3D DIRECTV Cinema channel; and a 3D DIRECTV on Demand channel.

DIRECTV continues to lead the industry with the most sports in HD by broadcasting exclusive interactive sports packages like NFL SUNDAY TICKET™ and NCAA® MEGA MARCH MADNESS™ all in crystal-clear HD. DIRECTV will also continue to add HD content to its DIRECTV on Demand platform. In addition, DIRECTV delivers local HD programming to 138 markets, representing 92 percent of U.S. TV households.

About DIRECTV

DIRECTV (NASDAQ: DTV) is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.56 million customers more than 130 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 6.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.