Agreement Covers High-Definition Satellite TV Programming
And Subscription Sports
LodgeNet Interactive Corporation (NASDAQ: LNET) and DIRECTV (NASDAQ: DTV) announced today that they have signed a new 10-year agreement that expands the scope of the companies’ joint efforts in serving hotels and hospitals across the United States.
Under the agreement, LodgeNet will continue its long-standing distribution relationship with DIRECTV for the sale of basic and premium television programming for guest rooms and patient rooms. In addition, the new agreement includes the rights to continue distributing subscription-based sports programming such as NFL SUNDAY TICKETTM through the LodgeNet pay-per-view system; and developing integrated engineering solutions and co-branded marketing promotions targeted to the hospitality industry.
“High-definition television programming is an important guest amenity and a core component of LodgeNet’s value proposition to hotels and hospitals across the country,” said Michael J. Christin, vice president Field Sales for LodgeNet. “With this agreement, we are leveraging the resources of two industry leaders to provide the industry with compelling television programming solutions today, as well as a framework to develop and deliver new content and service offerings that will enable hoteliers and healthcare facilities to deliver differentiated guest experiences in the future.”
“During these changing and challenging times, both DIRECTV and LodgeNet are committed to providing hoteliers differentiated, cost effective and reliable products to deliver an exceptional guest experience,” said Marc Ginsberg, vice president Commercial Sales for DIRECTV. “By extending our relationship with LodgeNet, we have the opportunity to further expand the availability of our industry-leading HD services to the hotel industry.”
LodgeNet – which has partnered with DIRECTV to provide free-to-guest programming to hotels since 1996 – is the hospitality industry’s largest DIRECTV distributor, with a footprint of more than 1 million guest rooms.