NOTE: The following article was originally published in Youth Markets Alert, Vol. XIX, No. 20
LodgeNet Entertainment, provider of on demand entertainment, has developed an entertainment package — including videogames, hospital information and movies — tailored to kids to help hospitals provide hotel-like experiences to their youngest patients.
The system — currently offered at 18 hospitals,including the Children’s Hospital of Pittsburgh — lets kids watch on-demand DVDs and play Nintendo GameCube videogames (through an exclusive partnership that equips the TVs with the games without the console). Kids are also able to connect their own portable media devices, such as iPods.
LodgeNet is developing its own educational videogames, with themes such as battling cancer cells, to use on the entertainment systems.
The firm’s also exploring online retail shopping.“New mothers can buy things like diapers and books online that can be delivered or picked up at a retail store,” says the company’s Gary Kolbeck.